I recently suffered through a professional blog post in which it seemed like every fourth word was in bold. Similarly, I asked to be removed from the distribution list for a guy I know from college whose emails went on for pages and consisted exclusively of one-sentence paragraphs.
One of the basic rules of writing, of any mode of communication, is that things a writer does to accentuate specific bits of content must be used sparingly. Otherwise you have the boy who cried wolf. If someone continually beats you over the head demanding your attention, it's an admission that she hasn't really earned it and that she knows it. Rules are made to be broken, but if they are being broken all the time, they aren't rules. It's just chaos.
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