The social promise of 2.0 is belied by, on the one hand, the randomness with which we encounter it. Wouldn't it be nice if there were self-tagging framework by which one could tag one's content: a zip code, age bracket, religion, income category, etc. Then one could really navigate the user-created space and dig into it. So could marketers, admittedly, but the products we got would be better targeted.
Wednesday, March 26, 2008
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