Thursday, May 26, 2005

A cry for help

Hi everybody. We're in a pickle here. We need to name a data warehouse and a bunch of screens for performing customer relationship, client services and (in future) other functions in a hedge fund.

The hedge fund's name and one of its core products have a mountain theme, so we're looking for something that ties in to mountains. We also want it connote the idea of bringing things together, gathering.

The best thing would be "base camp", but that's a hideous term. You can't name a system that, or even "Data base camp," for obvious reasons, but a colloquial synonym for base camp would be awesome. A good synonym for "Trading Post" or one of those houses where boy scouts stay on the mountainside.

Right now, the leader is "Sherpa"or some variant thereupon, because of the association with "carrying and guiding" into mountains, and because the boss likes it. Other contenders include "Apogee" and "Vertex", thought they're distressingly tech-generic.

Others thought of then rejected: "Mountaineer", "Funicular" (good metaphor, too ugly), "Tarn" (Alpine lake, too ugly).

Help me out. Give me some more mountain-related words with some connotations of centrality or something. good mountain animals.

These just in: Ravine (idea of shelter), Lodge

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