Another modest proposal

Cemex revolutionized the concrete business by sending out trucks along the ring road around Mexico City each day and having dispatchers rout them to construction sites when site managers called. They found that, without planning for specific jobs, they could deliver concrete to sites in an average of 45 minutes.

Here's my plan: do the same thing with consultants, or lawyers. Have them head out to airports and along major highways in the morning, cellphones and powerpoint at the ready. Dispatchers can send them out as needed to work sites.

It'll save so much time on sales and marketing and whatnot.