Our trip to Florida got me thinking about the Nature of the Firm, both the 1937 Ronald Coase
article of that name and the problem it addressed. Why outsource or insource a given task? Why retain someone else to do something when you could learn to do it yourself? Where's the breakpoint. These are evergreen questions, but they are particularly actual for us now as we are a couple of weeks away from onboarding a younger colleague to support me and grow into supporting my clients.
But first, Florida. We found our lodgings on AirBnb and Booking.com (open architecture), though I could have gone the Hilton route (closed arch.) and gotten a room on points. More often when we're traveling for enjoyment we'll go with the open architecture route because the places tend to be more fun and we (esp Mary) tend to want to make breakfast rather than go downstairs to some smorgasbord.
For the first few days we stayed in Coconut Grove via AirBnb. Our hostess told us to pick up our key at the "Hotel Arya", though our room was in the adjacent building, "Hotel Mutiny." There were detailed directions in some web site that we were directed to from the AirBnb platform. We got there and the person at the Arya desk had no idea who you were "What box are your keys in? It should be in the directions." Sure enough, it was, after a lot of digging.
I'll spare you a lot of details but the essence of it is that Hotel Arya and Hotel Mutiny barely exist as recognizable corporate entities. Some of the units in each appear to be primarily corporate and rentable through web sites associated with those names, but many (who knows how many?) are AirBnbs. Each of the hotels is in turn part of a larger corporate brand (Sonesta, part of Best Western, for example). There are long-term residents and people there for a couple of days. There were small restaurants who were clearly subletting space. We ate breakfast our first day downstairs and you paid with a credit card because of course there's no central billing to charge to your room.
Somehow it all worked, more or less. Loyalty and coordination happened on an employee by employee basis, some were more helpful than others, although we weren't really paying any entity for which they worked. We got the benefit of a much more stylishly appointed unit than we would have gotten at any Hilton. But it was all rather odd and disjointed. There was no there there. And I was continually mindful that we were in tall condos close the water in Florida and therefore conscious of the collapse that happened at Surfside, where the condo structure and board dysfunction had led to the deaths of 98 a few years back. What did I know about the building I was in? Who answered for it?
This post is going on for a long time. The reason I started thinking about this is that there's a belief circulating in some circles that AI will enable a large renaissance of microbusinesses as it become ever easier to build things using all the tools at our disposal. Just as the presence of distribution platforms like Amazon and AirBnb have created lots. But there are also challengers. Our hostess in Coconut Grove had one major booboo and I haggled with her and she agreed to refund our cleaning fee. Eight days after we vacated the unit, that hasn't happened. Maybe she's waiting for end of month to settle it? I've already left her review. What other recourse do I have?