Monday, June 29, 2009

Hurray for grammar! Huzzah for innovation!

Check out the new Saturn slogan: "Wonder where the car business is headed? It's here.", as reported in the Wall Street Journal but, oddly enough, not yet reflected on the Saturn web site. This just doesn't make grammatical sense at all. You could say "it's headed here," and that would be OK. But it wouldn't be a good slogan. Not that this one is catchy either.

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