Monday, January 05, 2009

Cut out

Was at the Duane Reade (that’s a drug store, for you non New Yorkers) at William and Pine a few minutes back. Near the door was a cut out of the buff and dream James Blake, swinging that racket of his, advertising some bottled water (turns out Evian). Next to him were the words “James Blake, American tennis star.” Now, I ask you, if you need to write the guys name and description, is he really a star? And if he’s not, why do you have a nearly life-size cut out of him advertising your product. What benefit do you derive?

1 comment:

Steed said...

Maybe my consciousness has been raised too high, but the image of him playing tennis in shorts in front of those snowy peaks suggests the advancement of global warming.