Who not how

The days grind on. So much to do, so much to think about in each one. Clients. Kids. Markets. Mary's project. Boards. The house. My body.

I recently listened to the book "Who Not How?" by Dan Sullivan, a guy well-known (it seems) in entrepreneurial circles who focuses on the issue of continually finding bigger networks and experts of people to partner with and hand things off to. Really a hyper-generalized practice of delegation, which really closely aligns with the broader economic theory of highly granular specialization and division of labor and the way it facilitates productivity at a macro level.

One thing in the book that slightly rubbed me the wrong way was the insistence that people should "dream big and aspire high", which strikes me as a little egocentric and denies the virtue of the small. But I also kind of get it. If you have large or high aspirations, it forces you to engage in more things, which makes you learn your limits, which makes you look for others who are better at things then you are. And then it becomes magical.