IRL again

The news broke this week that Facebook was under attack by the US Dept of Housing and Urban Development under the charge that its microtargeting of specific demographic categories, when carried to a logical extreme, replicated the "redlining" practices whereby, in days that seemed to be of yore, African-Americans and other minorities were excluded from buying houses in specific developments, which turned out to be almost everywhere except where white people wanted them to live.

We were talking yesterday after our soccer game about how game designers employed behavioral psychologists to figure out how to make games more addictive, just like they used to tune the nicotine content of cigarettes to keep people puffing.

More and more, the virtual world, as it extends to encompass all aspects of our lives, comes to replicate the ills we have sought to curtail IRL (in real life) through accrued wisdom, so we have to learn lessons all over again.

It is reminiscent of nothing so much as the world of Jose Luis Borges, in which the noumenal world extends to be coterminous with the phenomenal. As in the famous fable of the map which comprises the story "On Exactitude in Science"

... In that Empire, the Art of Cartography attained such Perfection that the map of a single Province occupied the entirety of a City, and the map of the Empire, the entirety of a Province. In time, those Unconscionable Maps no longer satisfied, and the Cartographers Guilds struck a Map of the Empire whose size was that of the Empire, and which coincided point for point with it. The following Generations, who were not so fond of the Study of Cartography as their Forebears had been, saw that that vast map was Useless, and not without some Pitilessness was it, that they delivered it up to the Inclemencies of Sun and Winters. In the Deserts of the West, still today, there are Tattered Ruins of that Map, inhabited by Animals and Beggars; in all the Land there is no other Relic of the Disciplines of Geography.

But now it is time to shave and get ready for brunch.