Tipping points

Was talking to my friend Eric yesterday when he suggested that I read Gladwell's The Tipping Point and think about some of its implications for the way I should be trying to generate business for myself.  This is a different way of thinking for me.  As a blogger seeking to pretend to a certain Zen level of generating a General Theory of Everything which will wow and generally overawe my readers, when I have read Gladwell in the past it has, naturally, generally been in the spirit of competition.  As in, "though I'll never have hair as good as Gladwell's, my blog is nonetheless deeper than his writings, and therefore I am superior."  You can see the fruits of my sophomoric sniping during my first reading of this book by following this link.

So now I'll go back and reread Gladwell, more in the spirit Eric suggested of trying to take useful nuggets from it which will help me provide good services to clients and thereby generate more business. We'll see how it goes.