Cleavage sells all

So this week at a local "leads group" I've attended a few times now, a woman did a slide show about her horse farm and the various riding programs it provides.  One of her young daughters was working on the farm while figuring out what to do with her life.  This daughter was blonde, slim, and -- being a member of the ruling class -- not unattractive, and she featured prominently in the slideshow. In fact, there was even a picture of her on a horse, leaning forward, wearing a tank top which, seemingly not by accident, displayed non-trivial cleavage.

I was a little surprised by this. I know that marketers always choose to feature attractive young women to sell anything, but I would not have expected to see a fairly crunchy and PC woman putting their daughter's body out there like that.  Even if she was pretty hot.