Features and benefits

I met with a woman early this evening to talk about potentially working with her, and I started off by talking about how we help clients, and then we talked a bit about her situation, what she owns, what she owes, etc.  Maybe 20 minutes into that she brings the conversation back around to her goals, which is where I should have started.  This is what is meant when we speak of leading with benefits rather than features, because nobody really gives a hoot about what any product or service does, they want to know how it will help them.  And rightly so.

In any case, no biggie.  Another piece of wisdom I am gleaning is to focus less on what I did wrong, and more on what I did right.  And the next thing to do right is to set up more meetings, where I can do them even righter.

Meanwhile, I got home early enough to go pick up Natalie from Mock Trial, and then after Graham and I unsuccessfully scanned the internet for Episode 7 of Avengers Assemble, Season 2 (it won't air until Sunday), so we had to watch an episode of some Spiderman thing.  Not as good.  Mostly, I am sad that they cancelled Young Justice, which was most righteous.