Early in my career in consulting, back in 2000, I was called on to do some mock-ups of some screens we were building for a client. I had experience in HTML and with Dreamweaver, so this was no problem for me. Actually, I must have been fairly new with Dreamweaver, because I remember getting excited about all the nifty things I could do with tables. And I figured that the generous thing to do was to give the client options from which they could choose. So I made up a bunch of different screens with really different looks and feels. Some of them looked like Kandinsky, or Mondrian, or Malevich, you know what I mean. I was very proud.
So we called in the whole project team, us and the client, and walked through the screens. I don't think they had ever seen anything like it. They were very polite to me, I think. They may have shared other opinions with my project managers, Webb and Dinesh.
So, that Friday, back at our firm's home office, me and somebody else got sat down for a lecture on basic application screen design by the firm's founder, Steve. "Fellas," he explained, more or less, "Here's how it works. You've got a master menu in a frame across the top, these are your nouns" (and, 13 years later, I look at the screen to my right and I see tabs for "Projects," "Users," "Upgrade", "Support," and "About"). "Then, along the left hand side of the screen, you put your drill-down menus, which typically consist of verbs." (Again, glancing at my other screen, I see more or less the script being followed). "This is how it works." Part of me felt constrained by this heavy hand of normativity, but I had to admit it worked.
And then he went on. "The browser is going to more or less evolve into a replacement for the operating system...." Now, I didn't know much about computers, but that sounded kinda loonie to me. I knew that an operating system was in fact software, something like the software equivalent of a large office building. Back in 2000, the browser was, by analogy, a broom closet.
Today, we took delivery of a Chromebook. Now, I know that Chrome the operating system and Chrome the browser aren't exactly the same, but the OS is really just an extension or expansion of the the browser, and I fully get how a URL really just designates the location of a file, and.... In any case, hats off to Steve, in this case. He really got it pretty early.
Monday, January 13, 2014
Where credit is due
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