Great to good

I know it's pathetic that I get my rock and roll from the Economist, but the video below from OK Go is pretty fricking cool. Observe....



And yet, and yet, even as I extoll the video's virtues, this band pretty much proves my point from earlier in the week that the stars of YouTube are in some sense not quite ready for prime time. OK Go, which has a good sound, nice hooks, and one brilliant video, went out and made other videos based on the same shtick. And they're fine, they just light nothing on fire.

But we should all do something as sublimely clever as this once. 15 minutes of fame well-earned.