Knight bound

Is it just me, or is there something creepy about that Pontiac G6 commercial where little miss fricking house on the prairie is driving to the game and it turns out she has Bobby Knight tied up in the back seat? I mean, I hate Knight as much as anybody, I used to be kind of cutting edge in the art of hating the guy, but it's odd to have GM plumping for forceable abduction. I guess the golly gee whiz vibe of giving out G6s on Oprah has kinds of worn down, and they decided to rebrand the car a touch.