1. Staffing needs at the front of the airport are reduced, also you need fewer people moving bags between there and the tarmac
2. There's a lower propensity of bags to get lost
3. Passengers pack less stuff, saving on fuel costs and even perhaps allowing for less luggage space on the plane as a whole and more seating
4. The costs of scanning bags is more externalized to the TSA if passengers get them to the plane.
There are probably many more reasons. I bet it pencils out. Time to board.
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