Frames of reference

All too often these days you see statements like "the highest/lowest since" followed by a recent time: "lowest housing starts since the last quarter of 2022" or "lowest imports since the first quarter of 2023." This is nothing masquerading as something. All that is being said is that a given phenomenon is occurring within a normal range. Try "lowest since before the financial crisis" or "highest since the first Bush administration." Then you've got my attention. Otherwise find some news on which to report.