Saturday, October 15, 2011


I never thought an issue of Businessweek would make me cry, but here comes this week's with a picture of Steve Jobs on the cover, and I'm thinking:  oh, here's Businessweek's tribute issue.  So I start thumbing through it and see, in fact, that it's something more than that.  It's all about Jobs and Apple, every page, and there only appears to be one advertiser, and you can guess who it is.  20 consecutive pages of pictures of Steve and people around the world with Apple products, with quotes from Steve about life and death superimposed on them.  No logos.

It is, in short, a little breathtaking.  I'll read the articles later.

And keep in mind that I'm not even really an Apple fan. I'm writing this on a wintel machine, have an Android phone, mostly use my iPad (which I got for free) as a reading device.

Went back and read the articles, and they didn't add a ton to what I had read earlier in other places, but I did read it all.  Jobs was a compelling figure.

No comments: